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Google Hiring for Brand Marketing Manager, Google Pay at New York, NY Full Time
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Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Atlanta, GA, USA; New York, NY, USA.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 5 years of experience in brand, marketing, and business-building roles, including team management experience
- 3 years of experience in an advertising or marketing agency
Preferred qualifications:
- Experience in financial technology
- Experience building excellent brands
- Experience managing and facilitating with creative agencies, partners, and vendors.
- Excellent creative judgment, and the ability to explain and defend work
- Outstanding communicator, with the ability to convey strategy, manage objections, and work collaboratively with a variety of teams
- Knowledge of digital formats and best practices
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Google’s Payments team focuses on building products that make money more helpful for people everywhere.
As the Brand Marketing Manager on the our Payments team, you will lead the development of innovative brand initiatives. That means shaping and expressing the team’s vision through compelling content and experiences that drive impact. You will develop innovative medium and large-scale campaigns/initiatives and lead agencies to grow the Google Pay brand across channels.
You will be a brand leader who not only appreciates the art of brand building, but is also a strategic, systematic thinker with the cross-functional capabilities needed to get things done. You will be immersed in cultural and online trends, communicating effectively in ambiguous environments. You will embrace complexity and bring insight, structure, and creativity to solve complex problems.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Define and develop effective brand identity and brand architecture.
- Partner effectively with cross-functional leadership, including Product Marketing, Product, Engineering, UX, Business Development, Public Relations, Finance, Legal, and Regional Marketing stakeholders.
- Inspire and manage creative partners to develop their best work and drive business results.
- Develop actionable insights to inform inventive marketing strategies.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
