Facebook App Looking For Brand Marketing Manager, Web Experiences at San Francisco, CA Full Time

In 2021, we launched Meta. As a new brand we need to build a relationship with consumers and communicate what we stand for & the value our platforms bring. As the primary destination to learn about the company and our products, the company website will play a key role in bringing to life this vision. We are looking for an experienced Brand Marketing Manager who is passionate about building brands in digital channels. In this role, you will be responsible for leading development and execution of web content programs and experiences that help consumers understand the value we bring today, and the future we’re building towards. You will be part of a small, scrappy team that is shaping the long-term strategy of the corporate website and will partner closely with Creative (agency & in-house), Web Production and Engineering, Media, Social, Communications, Brand Strategy and Analytics – amongst others – to develop innovative web experiences and digital content for a global audience.Our ideal candidate will be an exceptional marketer with a proven track record of building high-performing marketing programs for web and other digital channels. This candidate should also have deep experience collaborating with cross-functional teams ranging from marketing to engineering to produce high impact digital experiences that deliver measurable ROI for the business.

Lead the development of world-class web design and content development in collaboration with a diverse team of cross-functional stakeholders (including Creative, Web Production and Engineering, Media, Social, Communications, Brand Strategy, and Decision Science – amongst others).

Build strong relationships and communicate up/down/across the organization to ensure transparency, alignment, and advocacy.

Define and manage a comprehensive web marketing program, from planning through execution, including: brief development, content and editorial strategy, web design and creative production, SEO strategy, experimentation and measurement, and reporting.

Translate audience and UX insights into marketing strategies that deliver bold impactful digital experiences and content.

Partner with web strategy, analytics and engineering teams to develop a testing framework and optimize the user journey to drive our website and marketing KPIs.

Set and manage marketing budgets and track/report on key goals and metrics.

Define all planning & execution milestones, and lead leadership discussions to drive alignment.

8+ years experience working in a Consumer Marketing capacity on global consumer brands/products.

2+ years experience building websites and/or creating content programs for digital channels. Experience working with highly technical teams.

Experience building relationships with cross-functional partners at a consumer brand as part of an internal team. Experience motivating teams and demonstrate organizational influence.

Experience utilizing data and measurement to drive decisions.

Experience developing and validating positioning, messaging, and customer segmentation.

MBA Degree.

SEO/SEM experience.

International experience.

Experience knowing how to motivate individuals.

Experience with technology brands.

Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].