Amazon.com Services LLC Looking For Senior Marketing Manager, Amazon Launchpad at Seattle, WA Full Time

• BA/BS required
• 5+ years relevant work experience in roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
• Excellent verbal and written communication skills
• Demonstrated experience using data and metrics to measure performance and determine improvements
• Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
• Comfortable operating with considerable autonomy and possess decision making skills when faced with ambiguity

Job summary

Are you interested in building and scaling the US Launchpad program to elevate new and innovative brands selling on Amazon? Amazon Launchpad’s mission is to support entrepreneurs by providing resources, expertise, and creative marketing to help showcase and deliver innovative products to our customers. To help us fulfill this mission, we are looking for a customer-obsessed and analytical Sr. Marketing Manager to work with our startups and entrepreneurs by managing our Business to Business (B2B) strategy and experience.

As Sr. Marketing Manager, you will be a leader on Launchpad’s marketing team and responsible for driving a best-in-class customer experience by (1) creating initiatives to grow brand awareness across innovative startups and entrepreneurs, (2) planning and managing our marketing opportunities and B2B strategy for our brand experience, and (3) building out our B2B marketing plan to identify new Launchpad brands. You will also have the opportunity to support other marketing work across the team as desired.

You will be expected to have a strategic and creative mind, an aptitude for data-analysis, and a passion for raising the bar for customers. You will define valuable success metrics, create mechanisms, and iterate on your strategy where appropriate. You will use multiple traffic channels (PR, Social, Outbound, etc.) to maximize performance.

Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working with autonomy.

Key job responsibilities

• Working closely with Sales and Brand Experience teams to develop new customer experiences and lead our roadmap
• Creating and leading our full-year B2B brand experience strategy for existing Launchpad startups and entrepreneurs
• Collaborating across business lines and with internal teams to create holistic B2B marketing strategies and improve brand awareness
• Partnering with our traffic and content teams to deliver high-performing events and experiences
• Identifying opportunities for process efficiency and automation, working cross-functionally to implement them
• Experience writing customer-facing content that is on-brand, relevant, and tailored to online customers
• Experience managing large amounts of data
• Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
• Understanding and use of web metrics to measure performance
• Familiarity with databases and SQL

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.