Amazon.com Services LLC
- 6+ years of marketing experience, managing social media and influencer campaigns
- A bachelor’s degree is required
- Minimum intermediate Excel knowledge level
- Excellent written and verbal communication skills
Job summary
Amazon Kids+ is looking for a results-driven Senior Social Media Marketing Manager to drive strategy and execution of Amazon Kids+ existing social media channels, and explore new opportunities. Amazon Kids is one of the top kids’ media subscriptions in the world, offering thousands of kid-friendly TV shows, movies, books, games, and educational apps inside a safe, parent-controlled environment. Amazon Kids+ is available on Fire Tablets, Echo, Fire TV, Android, iOS, and Kindle devices. We are one of the fastest growing teams within the Amazon devices business and rapidly scaling our original kids programming. We are committed to creating age-appropriate, mega-fun shows that kids love and parents trust, and staying agile in the evolving world of kids media.
The Senior Social Media Marketing Manager will be responsible for developing the Amazon Kids+ social media strategy, editorial calendar, and managing reporting. They will coordinate with internal content and product teams to align on editorial beats, and find creative ways to activate our audience on social media. They will use metrics and customers insights to drive strategy, and develop reporting mechanisms to optimize tactics and share progress with stakeholders. The right person is a cross-functional, creative, and results-driven marketer who can execute high-visibility campaigns efficiently. You will hold a high bar for execution and measurement, and will define success metrics and processes.
In this position, candidates will:
- Develop content and growth strategy for Amazon Kids social channels and influencer program, maintaining brand guidelines
- Coordinate with internal teams across PR, marketing, family trust and safety, content, and product to create and maintain editorial calendar
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
- Set an experimentation calendar and test hypotheses around the optimal editorial strategy
- Partner with other brands to develop cross-promotional tactics on social
- Explore new ways to promote Amazon Kids+ on social
- Experience in entertainment or subscription businesses
- Strong analytical and quantitative skills, ability to use data to develop and measure campaigns
- Excellent project management skills with ability to prioritize and meet deadlines
- Ability to think both strategically and tactically; comfortable doing both kinds of work
- Ability to think big and propose innovative strategies to maximize reach and engagement.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.