Facebook App Looking For Consumer Product Marketing Lead, Social Impact at Remote Full Time

The Social Impact team focuses on building products that enable our community to make a positive impact in the world. Among other things, the team is responsible for our efforts in health, climate, civic, equity, and fundraising across Facebook, Instagram, WhatsApp, and the rest of our family of apps. In fundraising alone over 45 million people have used to raise more than $3 billion.As the Consumer Product Marketing Lead, this role will build and lead the company’s Social Impact marketing team. You will be responsible for all aspects of consumer marketing and bringing together an integrated go-to-market across the portfolio.You and your team will partner with cross functional stakeholders to develop and execute marketing strategy (e.g., audience definition, value proposition/positioning), go-to-market plans, research agendas, campaigns, and performance assessment. This is an exciting and varied portfolio of work with tremendous global visibility and scale.Our ideal candidate brings both executional, as well as strategic and analytical thought leadership to help shape product strategy. This person has a passion to be the consumer advocate and understands trends in relevant spaces, different global market dynamics, competitive landscapes, and, most importantly, how to positively impact consumer sentiment.

Consumer Product Marketing Lead, Social Impact Responsibilities:

Develop, articulate, and champion a marketing vision and strategy for Social Impact in support of the Meta brand and delivering demonstrable business outcomes.

Lead, influence and collaborate with cross-functional stakeholders (including Product, Research, Public Relations, Design, Engineering and more).

Influence business direction and develop strategic product input and positioning through a strong understanding of the broader Meta ecosystem and competitive landscape.

Be a thought leader and champion for the consumer, anchoring on insights to influence the organization.

Ensure both the success of product launches via full funnel execution, as well as over the life of the product life cycle.

Establish clear KPIs for the team and own the relationship with analytics to ensure there is an impactful testing agenda and measurement plan in place.

Build, lead, and develop a high performing, high impact team.

Minimum Qualifications:
10+ years of general marketing experience, particularly launching & scaling consumer apps or products.

5+ years of product marketing experience in consumer-driven technology space.

Knowledgeable interest in Social Impact/Social Responsibility space.

Experience scaling products and collaborating with cross-functional teams to drive results and alignment.

Experience partnering with product teams to identify and bring to market solutions, including representing market requirements with cross-functional partners to drive product launch strategies and ongoing lifecycle/engagement marketing.

Experience developing and executing against global launch plans that bring products to market.

Preferred Qualifications:
Mix of strategy consulting, product management and consumer product marketing experience.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].