Facebook App Looking For Consumer Product Marketing Manager, Facebook Reels at Seattle, WA Full Time

We’re looking for a Product Marketing Manager to join our Facebook App Marketing team. Facebook Reels is a new product, and our team is responsible for driving insights, and launching new features to the market globally. We do this by defining target audiences, informing product strategy and positioning with insights, leading go-to-market planning and execution, and driving sentiment and product adoption through consumer marketing. We are a group of smart, collaborative marketers who are passionate about short form video. If you are a strategic product marketer who is creative and interested in helping grow a new product space for Facebook, we’d love to meet you!

Design and lead go-to-market strategy, tactics and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications and Policy to ensure we achieve our business goals and objectives

Influence future product development with a user-centric perspective, in particular audience development, positioning and value prop frameworks, and roadmaps for early stage product explorations

Create team alignment on marketing goals and priorities around privacy for the Facebook app

Work hands-on with key stakeholders from Product and Cross Functional to advance project milestones

Identify product needs and emerging trends

Contribute to broader organization health through process improvement and community-building across product marketing

Navigate a cross functional space with an eye towards long term goals

7+ years of professional experience with 4+ years experience working in consumer marketing

Experience in product marketing or equivalent function (partnered with product management and/or engineering to represent market requirements), and brand strategy

Experience partnering with cross-functional teams and multiple stakeholders with project management skills

Experience developing clear messaging, creative, and content for multiple audiences

Experience partnering with research teams to conduct and analyze qualitative and quantitative research

Experience with measuring go-to-market successes

Experience conducting competitive analyses and market research to develop actionable insights

Experience in agency management and creative management

Experience with building marketing plans and budget forecasting

Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].