Facebook App Looking For Digital Marketing Manager, Creators – Media Partnerships at Remote Full Time

Meta’s Global Business Marketing, Scaled Solutions team is looking for an experienced Digital Marketing Manager to support Media Partnerships. This role will partner with the Media Partnerships team and will focus on creators; either through managing our day-to-day social presence across channels and launching campaigns as a part of larger, multi-channel initiatives, or across platforms to plan and launch multi-channel campaigns. Our vision is for Meta to be the best home for creators— to tell their story, grow an engaged audience, make a living, and stay safe. We want to drive demand for content that is culture-first, promote educational opportunities, and engage and retain creators across platforms. The Digital Marketing Manager will partner across a broad cross-functional team to support omni-channel digital activations and develop powerful data-driven insights and optimizations that drive awareness, engagement, and conversions supporting creators, or product and program adoption and retention for creators. The ideal candidate will have broad experience working across a multitude of digital channels (paid media, email, and web) with a focus on social marketing, including a deep understanding of Meta’s platforms, tools, and offerings. They will possess very strong data, analytics, and reporting skills. This role will partner closely with a multitude of internal and external cross-functional teams including marketing, analytics and agencies.

Digital Marketing Manager, Creators – Media Partnerships Responsibilities:

Build integrated digital strategy and activation plans

Contribute to audience and channel strategy to achieve optimal business results in context of the customer journey and user flows

Collaborate and build relationships with partners across multiple organizations and functions including brand and design, marketing, engineering, analytics, product, and external partners and agencies

Collaborate with the Analytics team to define and execute measurement plans aligned with marketing priorities, implement test and learn strategies to deliver results, and synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams

Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies

Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships

Understand and communicate basic design principles to create breakthrough digital creative in partnership with our design and brand teams

Oversee campaigns end-to-end from research and strategy, media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review OR Oversee social channel health and campaigns end-to-end from research and strategy, audience targeting, creative concept and asset development, execution, optimization, and post-launch review

Contribute to either social channel health or cross-channel, integrated digital marketing campaigns

Develop thought provoking and industry leading social content and manage content calendar to drive engagement utilizing best practices

Minimum Qualifications:
5+ years of experience of managing paid and/or owned campaigns or social marketing content and strategy

7+ years of marketing (or related communications) experience

Experience leading and managing global campaigns or leading social media campaigns with a social-first mindset and storytelling to bring a creator-first social vision to life across social media

Meta interface experience: Ads Manager, Business Manager, Page Insights, Facebook Pages, Facebook Groups, Instagram Insights, Instagram Business Account

Experience with digital analytics data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Facebook Attribution) and ad serving tools (e.g., Google DV360, Adobe Advertising Cloud)

Experience working independently and on multiple initiatives in a fast-paced, constantly changing environment and managing and prioritizing multiple projects simultaneously

Experience managing external agencies or partners

Experience with quantitative analytical skills (attribution models, cost per acquisition, customer lifetime value)

Paid, earned, and owned digital channel experience (display, social, search, email, web)

Experience presenting, enlisting support, and gaining support of ideas and initiatives to groups of stakeholders

Experience collaborating and coordinating with internal and external cross-functional teams

Preferred Qualifications:
BA/BS degree in business, marketing, economics, or related field

Meta Blueprint Digital Marketing Associate Certification or other relevant Meta Blueprint Certification

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]