QualificationsMarket researchCommunication skillsMarketingResearchQuantitative research
Partner with marketing, analytics, UXR and product teams to understand competitive landscape, consumer needs and behaviors, define target audiences, improve product market fit, and unearth future-forward market opportunities to achieve business objectives.
Translate data insights into actions and recommendations, including storytelling ability to weave together narrative from multiple sources of data (primary, secondary, etc.).
Influence decision-making and product planning through highly effective communication with all levels of stakeholders, including leadership.
Develop and ensure cross-functional alignment on research roadmaps and learning plans.
6+ years of experience in marketing/market research or product research.
2+ years of experience in product innovations research and/or consumer electronics/hardware research.
Experience designing and executing comprehensive, quantitative and qualitative research solutions, at both the product and brand level.
Experience in a variety of quantitative research methods and runs analysis independently, knows how/when to utilize a CHAID versus a logistic regression, various ways to create segmentations.
Experience engaging with product, marketing/communications, and other researchers, like UXR and Data Science.
Experience translating data insights into actions and recommendations. Support insights guiding marketing and communications strategy and plans, at both a brand and product level, but will also include new product development and definition.
Knowledge of and experience researching AR, VR, or other emerging technologies.
Experience quickly scaling and prioritizing activities, drive change and collaborate effectively with a variety of partners in a dynamic and fast-paced environment.
Communication and presentation skills. Experience using insights to influence executives and colleagues.
Experience managing multiple research studies and programs, ideally across numerous global markets.
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