Facebook’s Global Attract Team is seeking a creative and qualitative marketer to join our diversity focused employment brand team. In this role, you’ll promote Facebook as a great place to work and authentically communicate our unique culture to diverse audiences. You will be responsible for scaling strategies and executing go-to-market activations to grow the top of our candidate funnel. Additionally, you will partner with our global marketing, brand and solution center teams.To be successful in this role, you’ll have a passion for diversity, have the ability to manage multiple projects concurrently (at both a high level and a very detailed level), and enjoy a fast-moving organization. You’ll bring an integrated marketing lens to drive and manage the development and implementation of our omni-channel go-to-market strategy including: creating the roadmap, socializing with stakeholders, evaluating competitive marketing insights, tracking program metrics and benchmarks across our regional and global programming. This critical role on the Recruiting Team will benefit from close partnerships with Corporate Diversity, Central Diversity Recruiting, People Operations and organization leaders, and requires close collaboration with leadership and diversity stakeholders across the company.
Drive a candidate centric approach and positively impact the candidates brand sentiment, affinity, consideration and engagement with Facebook
Attract talent and manage execution efforts through targeted and segmented positioning, messaging, content, advertising, videos, event properties, communication templates and other innovative activations
Support go-to-market execution for brand campaigns and industry marketing programming, displaying strong management and execution of marketing activations, including: planning, research, production, vendor and partner management, reporting
Build and execute integrated and multi-channel (online and in-person) events and experiences that are boldly focused on improving the events engine through better targeting, spend, content, logistics, tactics, engagement, follow-through, management, etc.
Develop audience-centric content that inspires and educates candidates. Ensure content is compelling and integrated across channels including Facebook ads, emails, landing pages and more
Manage brand activations with external recruiting partnership organizations
Strategically use Facebook products and services as part of optimization plans
Take direction and input to consult and develop effective go-to-market strategies that are inclusive, engaging, innovative and memorable to achieve the organizational, brand and campaign goals
Evaluate metrics to map overall success and maximize ROI of marketing activations by consistently evaluating metrics and providing insight-based recommendations
Able to travel up to 30% of the time
6+ years of experience in multi- or omni-channel marketing including experience designing, executing and running integrated marketing campaigns and events
3+ years of diversity or multicultural marketing experience
Experience adopting a brand strategy to develop and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels
Demonstrated experience adapting, learning new skill sets, and gaining an understanding of operational challenges
Experience leading diversity and inclusion initiatives geared towards underrepresented communities that resulted in positive business outcomes
Experience producing high quality integrated event experiences from small events to large scale productions with proven results of driving conversions and ROI
Customer experience focus, consultative skills and experience influencing and collaborate with interdepartmental teams
3+ years of recruiting, talent or employer brand experience
Experience collaborating on scaling programs, initiatives or projects globally
Creative and data-driven approach to solving problems, confident with synthesizing data and making recommendations
Proven skills in marketing and direct response copywriting and editing
Experience predicting obstacles and establishing meetings or integration points between teams
Experience prioritizing competing needs with solid reasoning and creative solutions
Experience coordinating resources across multiple initiatives and teams, including the management of a global diversity calendar
Experience integrating business needs into creative marketing campaigns
Experience in pivoting quickly and adapt to business needs and changing candidate landscape to stay best-in-class
Experience navigating ambiguity and making recommendations to move forward
Proficient in using Microsoft Office Programs, Outlook, Google Suite, Marketing Tools (i.e. Splash, InDesign, Photoshop), etc.
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at firstname.lastname@example.org.