Fitbit -
QualificationsDatabase managementMarketingVendor managementEmail marketingBachelor’s degree
Bachelor’s degree or equivalent practical experience
8 years of experience in email marketing
Experience with email service providers
Preferred qualifications:
Experience in Email Service Provider (ESP) vendor management
Experience in email operations and database management
About the job
In this role, you will lead a global team that aims to nurture and enrich the relationship with the Fitbit customer by delivering great experiences through the email channel at key moments in the customer lifecycle. You will lead the Email Marketing team to support onboarding, engagement, retention, and upgrade/cross-promote programs. You will execute global email campaigns through a collaborative cross-functional process from conception to launch and deliver on business and customer retention Objectives and Key Results (OKRs)
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself
Additional Information:
The US base salary range for this full-time position is $154,000-$244,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Own the global Lifecycle Marketing roadmap and develop email marketing strategies to support onboarding, engagement, and retention, and upgrade/cross-promote programs
Manage the Lifecycle Marketing team and email agency to execute global email campaigns through a collaborative cross-functional process from conception to launch
Build an email testing roadmap to continuously improve program performance and partner with the operations team to launch programs
Partner with the analytics team to identify the key drivers of the upgrade, engagement, and identify actionable insights from customer data to continually improve global Client Relationship Management (CRM) efforts
Communicate marketing plans, objectives and key results tracking, and email program results internally to ensure key learnings are shared with stakeholders
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.