Google Hiring for Account-Based Marketing/Enterprise Marketing Analyst, Google Cloud at San Francisco, CA Full Time
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Sunnyvale, CA, USA; San Francisco, CA, USA
Minimum qualifications:
- Bachelor’s degree in a quantitative discipline (Statistics, Mathematics, Economics, Computer Science or Engineering) or equivalent practical experience.
- 2 years of relevant experience in developing and applying marketing analytics.
- Experience using SQL or BigQuery on datasets.
- Experience with data visualization tools such as Looker, Data Studio, Tableau or equivalent.
Preferred qualifications:
- Experience in developing and applying marketing analytics for B2B marketing.
- Experience with Google Cloud Platform or other similar cloud technologies.
- Experience in one language for scripting or statistical programming (R, SAS, Python etc.).
- Demonstrated ability to influence outcomes and communicate complex analytical results to both technical and non-technical audiences, including executive level audiences.
- Exceptional problem-solving, strategic, technical and analysis skills, combined with strong business acumen.
About the job
As an Account-Based Marketing/Enterprise Marketing Analyst on the Marketing Demand Intelligence & Analytics team, you will play a pivotal role in helping to shape Google Cloud account-based marketing (ABM) strategy and programs for our largest enterprise customers in a hyper-growth industry through data-driven insights.
You will be the trusted analytics expert advisor for the ABM/Enterprise marketers, from campaign strategy, to program performance, and lead funnel optimization. Your suite of deliverables will include business intelligence, lead funnel analytics, and providing thought leadership on how advanced analytics can help address evolving business needs. You will be an innovative, analytical thinker, a motivated self-starter, an independent doer and a strong communicator. Additionally, you have a passion for analytics and can bring data to life through compelling narratives.
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.
Responsibilities
- Provide key data insights to help marketers shape new campaigns and evolve existing campaigns.
- Build BI dashboards and reports to provide marketers with a pulse of the business and a view into ongoing program performance.
- Perform funnel analytics to identify gaps and opportunity areas, and recommend actionable next steps for Marketing/Sales to take in order to optimize funnel progression.
- Measure marketing incrementally through A/B and multivariate testing, and causal impact analyses, to inform marketing investment decisions.
- Synthesize and present quantitative results and actionable insights to key stakeholders and business leaders to drive desired business outcomes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.