Google Hiring for Analyst, Guidance Development, Global Creative Works at New York, NY Full Time
Minimum qualifications:
- Bachelor’s degree in statistics or similar quantitative field, or equivalent practical experience.
- 4 years experience with analytic software tools (eg, SQL) with quantitative analytics.
Preferred qualifications:
- Experience with analytic software tools such as R and/or Python.
- Experience in building/prototyping analytical solutions (eg, analysis, methodologies, dashboards, tools).
- Experience exploring, determining and applying data models (eg, Linear Regression, Random Forest, RuleFit, Elastic Net).
- Ability to make complex data sets and concepts simple to understand for non-technical or less data-oriented stakeholder audiences.
- Familiarity with Google and third party advertising and measurement solutions including but not limited to Video & Display, Apps, MMM, Brand Lift Studies and Conversion Measurement.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Global Creative Works (GCW) develops and amplifies Google’s advertising creative effectiveness guidance across the range of ad formats on Google platforms such as YouTube, Display and Apps. Our mission is to drive transformational change amongst GBO’s advertising clients and client partners by helping shape stronger ad creative development.
We are a multidisciplinary team of specialists, ranging from Creative Directors to Marketing Data Scientists, that collaborates closely. We partner with many and various stakeholders (eg, Product, Marketing, Data Analysis Teams) to ensure we deliver salient and data-backed creative effectiveness guidance and client services. GCW’s Creative Science team is a community of data scientists and technical analysts that sits across the GCW team. The Creative Science team is the data firepower and backbone of GCW and enables the development of GCW’s marketing creative effectiveness guidance and enablement of client services.
Our Global Clients & Agency Solutions team helps serve some of the world’s largest brands. Our dedicated teams of marketing and advertising specialists use their unique skill sets to help shape how companies grow their businesses in the digital age. We aspire to advise our clients on all aspects of their online business strategy. Using Google’s broad range of products, we help our clients connect instantly and seamlessly with their audiences.
Responsibilities
- Conduct advanced meta-analysis that connect advertising campaign metrics datasets with ad creative content data.
- Explore, determine and apply descriptive data models to complex datasets.
- Build scalable data pipelines in SQL to access Google’s rich ads datasets and automate analysis workflows; leverage capabilities across Google (eg, Machine Learning) to identify creative levers employed by advertisers.
- Continue and sustain the development of technical infrastructure, capabilities, version control, and knowledge management for the Creative Science community.
- Collaborate closely with cross-functional teammates within the Global Creative Works team as well as with our partner teams.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.