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Google Hiring for Analytical Lead, Food, Beverages, and Restaurants at Chicago, IL Full Time
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Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 4 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis
Preferred qualifications:
- Experience with media mix modeling, A/B testing, and Google advertising products (e.g., Google Ads, Google Marketing Platform, etc.)
- Experience with marketing analytics, return on investment/financial modeling, and statistical analysis
- Experience extracting/manipulating data with SQL or other programming, query, or scripting languages
- Ability to analyze datasets and prioritize them into actionable insights
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As an Analytical Lead focused on advertising clients in the food, consumer packaged goods (CPG), and restaurants industries, you will use data and analytics to transform businesses. You’ll utilize creativity, an understanding of client objectives/data needs, and an entrepreneurial approach to solve challenges facing CPG companies (e.g., measurement attribution, consumer insights, quantifiable strategies, etc.).
You will consistently act as a change agent within client organizations, using clear and compelling data points to articulate recommendations to stakeholders at all levels in the organization.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Analyze internal and external data and use predictive/statistical modeling techniques to uncover opportunities, develop solutions to customer marketing challenges, and measure success of advertising campaigns.
- Develop relationships with marketing analytics counterparts, working together to challenge the status quo by telling stories with data, both visually and verbally.
- Advise clients on marketing measurement, including attribution, lifetime value, customer segmentation, behavior insight, data integration, and measurement.
- Collaborate across teams to activate full measurement and attribution product capabilities for customers. Develop scalable solutions to industry challenges.
- Act as an industry advocate and analyst to surface key industry trends. Advise clients on marketing/advertising opportunities associated with trends and potential business impacts.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
