Google Hiring for Analytical Lead, Food, Beverages and Restaurants at New York, NY Full Time

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As an Analytical Lead focused on Google’s advertising clients in the Food Consumer Package Goods and Restaurants industries, you will use data and analytics transform the businesses of some of the largest companies in the world. You are a creative problem solver and rely on your deep understanding of client objectives, personal comfort with data, and entrepreneurial spirit to take ownership of solving some of the most cutting edge challenges facing consumer goods companies today, such as: measurement attribution across offline and online platforms, deep consumer insights, and identifying quantifiable strategies to drive business using digital media. Once you have solved these challenges, you are just as passionate about seeing your solutions come to life and consistently act as a change agent within your client’s organization, using clear, and compelling data points to articulate your recommendations to stakeholders at all levels in the organization.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

• Analyze internal and external data and use analytics techniques to uncover opportunities, develop solutions to customer marketing challenges, and measure success of advertising campaigns.
• Develop relationships with marketing analytics counterparts and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally.
• Advise clients on marketing measurement, including attribution, lifetime value, customer segmentation, consumer/behavior trends, data integration, and measurement
• Collaborate across teams to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
• Act as an industry advocate and analyst to surface key industry trends. Advise clients on marketing/advertising opportunities associated with trends and potential business impact.