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Google Hiring for Creative Strategy Lead, Brand Studio at New York, NY Full Time
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Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Portland, OR, USA.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 10 years of experience in creative strategy at an advertising agency or brand-focused marketing organization
- Experience leading a team, including working with creative teams on consumer focused campaigns
Preferred qualifications:
- 2 years of experience managing full-time team members
- Experience leading integrated marketing efforts on a global scale for a technology/communications brand
- Experience leading brand marketing strategies for large, multifaceted companies and bringing brand experiences to life in different and remarkable ways
- Experience working in a creative, fast-paced environment with regular interaction with executive-level stakeholders
About the job
Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.
As part of our in-house Creative team, you will be responsible for strategically leading creative work for our global media campaigns that will shape how people understand and feel about Google. You will bring expertise in all aspects of creative development, working alongside creatives and producers to foster and position ideas that solve business problems. You will help inspire teams to push creative boundaries and leverage insights to focus on the right problems and audience truths. This is a global role and you will work with cross-functional leadership around the world to shape, scale, and deliver campaigns.
In addition to in-house leadership, you will also work with external agency partners. Using best practices, keen judgment, and industry knowledge, you will guide agency counterparts in the development of creative work and ensure it is strategically and tonally correct for the brand.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Helping find, define, and shape the right brand opportunities for Brand Studio to work on.
- Lead strategic and creative development across global marketing projects, providing insight-driven guidance throughout all phases of the process including, planning, creative development, execution, measurement, and optimization.
- Partner with the Brand Studio Insights Lab and Marketing/Brand Strategy teams to help transform the way we approach creative thinking and research.
- Generate and execute ideas that will help users understand Google better, and that clearly communicate our values to the world.
- Scale communications globally, working with respective regional brand and product marketing leadership. Build and maintain relationships across Google that will help facilitate a seamless cross-functional team dynamic and ultimately lead to better creative work.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
