Google Hiring for Global Brand Marketing Lead, YouTube Ads Marketing at New York, NY Full Time
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: New York, NY, USA; Los Angeles, CA, USA
Minimum qualifications:
- Bachelor’s degree in Marketing or Business or equivalent practical experience
- 9 years of experience in brand marketing or marketing roles, with an emphasis on integrated campaigns, brand operations, social, and activation
- Experience driving brand programs and synthesizing customer and consumer insights
Preferred qualifications:
- Experience in people management, leading across cultures, audiences and scenarios
- Ability to build collaborative partnerships with cross-functional and global teams
- Excellent leadership skills, ability to navigate high stake initiatives and communication and comfortable in an ambiguous, high-pressure and fast-paced environment
- A growth and entrepreneurial mindset with the ability to be self-directed in an ambiguous environment
About the job
As the Global Brand Marketing Lead, you will use your strategic thinking, communication skills and creative prowess to build long-term brand equity for YouTube Ads and grow mindshare for YouTube in the advertising industry. You will be the guardian of the YouTube Ads brand. This entails setting the vision for the brand strategy, developing integrated communication plans and overseeing our external and internal brand platforms (including media campaigns, social channels, brand operations, brand claims and bespoke brand programs).
Your obsession with putting insights at the heart of everything you do will help us break new ground and reimagine how we go to market. You will be encouraged to push the boundaries of our creativity and introduce fresh thinking while being pragmatic enough to deliver on the very real growth opportunities that exist. You will collaborate with our cross-functional partners leading strategic programs around the world. Your influence and leadership skills will help you work in collaboration with multiple stakeholders, and your experience connecting the dots for global marketing teams will make us more efficient and scale our work to more markets in the most optimal manner.
As a leader at Google, you’ll be part of a growing community of innovative, creative thinkers that span teams and product areas. You’ll be a thought-leader, responsible for expanding YouTube’s sphere of influence, identifying new opportunities, and looking for ways to add more value to the business.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Shape and develop global brand strategy, aligning our portfolio of programs to key audience segments. Evolve and keep brand foundations fresh and relevant, while helping cross functional marketing teams to deliver creative and go-to-market plans.
- Create consistency in how we show up and help global Product Marketing Managers make efficient investments.
- Launch bespoke brand programs that bring our brand purpose to life through paid, owned and earned tactics that breakthrough. Build strategic structure to enable claims and planning, capitalizing on business opportunities and creating synergies across teams.
- Leverage social channels and employee advocacy programs to drive qualified engagement among industry-focused audiences.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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