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Google Hiring for Growth Marketing Manager, Google Maps Platform at San Francisco, CA Full Time
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 4 years of experience in growth marketing, influencing media efficiency and conversion rates at a B2B or B2C technology or SaaS company.
Preferred qualifications:
- 5 years of experience working together with creatives, copywriters, designers, developers, and agencies to launch and scale digital programs (e.g., websites, digital ads, email, etc.).
- Experience running or being part of a large online acquisition program for a B2B product.
- Experience using digital marketing tools and ad platforms (e.g., Analytics, Google Ads, etc.) and with data tools for visualization, analysis, and reporting (e.g., Data Studio, Tableau, Sheets, etc.).
- Experience in collaborating and influencing cross-functional teams including Product, UX, and Analytics to launch and expand growth initiatives.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As a Growth Marketer for the Google Maps Platform, you will help brings the best of Maps to businesses. You will use data and experimentation to drive growth, while testing and iterating. You will fine-tune small details and strategically think about the overall plan.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Uncover user insights, define key segments, and drive customer acquisition and growth programs across owned and paid channels in collaboration with other growth organizations.
- Develop requirements for UX and features, partner with other teams to execute and set up measurement plans, and track impact of initiatives and experiments.
- Drive experience optimizations throughout the customer journey using A/B and multivariate testing tools.
- Oversee the website acquisition growth roadmap informed by qualitative and quantitative insights.
- Forecast, measure, and analyze the impact of programs in terms of conversions, activations, and growth. Improve, iterate, and expand the programs over time.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Job Overview
- Date Posted:
- Location: San Francisco, CA
- Job Title: Google Hiring for Growth Marketing Manager, Google Maps Platform at San Francisco, CA