Google Hiring for Lead Product Marketing Manager, Devices and Services at Los Angeles, CA Full Time
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Mountain View, CA, USA; San Francisco, CA, USA; Los Angeles, CA, USA
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 7 years of experience in product marketing, strategic consulting, or consumer marketing
Preferred qualifications:
- Experience with shaping product roadmaps and user experiences through deep consumer understanding, actionable insights, and sound recommendations
- Experience in branding, messaging, marketing plan development, and product launches
- Ability to be accountable, demonstrating high attention to detail and quantitative skills
- Personal interest in consumer electronics and/or wearable technology
- Excellent analytical, written, presentation and verbal communication skills
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
In this role, you’ll work closely with insights teams, product teams, UX researchers, consumer and Go-to-Market (GTM) teams to develop and launch products. You will play an integral role in shaping the product proposition, GTM strategies, and launch campaigns.
As a Product Marketing Manager on the Google Devices and Services team, you are the driving force that uses insights to make our products and their marketing as compelling as possible to consumers. From partnering with Product Management, UX, and software teams to deeply understanding the market landscape and driving toward successful product market fit, you help establish and launch strong products that further Google’s offerings in the hardware space. You will work closely with all marketing functions from Google Store to retail, global consumer marketing to US marketing, to ensure positioning and messaging consistency from ideation to final GTM plan execution. The Devices and Services team focuses on the rapidly growing category of Hardware products that can be worn on the body (i.e. Pixel Buds).
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Generate user insights and utilize them to inform product definition/development, in close collaboration with our Insights, Product Managers, and engineering teams
- Understand the market landscape, and sharing that knowledge cross-functionally through competitive analyses
- Define the product’s positioning to clearly differentiate it in the market
- Solve strategic marketing challenges such as branding, product naming, and feature messaging
- Work with cross-functional teams to ensure consistent and impactful communication across channels (e.g. our online store, retailers, carriers, marketing campaigns)
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.