Google Hiring for Marketing Analyst, Google Assistant at San Francisco, CA Full Time
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Mountain View, CA, USA; San Francisco, CA, USA
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 4 years of experience using statistical techniques (e.g., hypothesis development, designing tests/experiments, analyzing data, etc.).
- Experience working marketing and cross-functionally with multiple stakeholders of an organization(e.g., Product, Engineering, Data Science, etc.).
Preferred qualifications:
- Experience working with databases and dashboards using all relevant data to inform decisions.
- Experience with statistical modeling techniques (e.g., General linear model, logistic regression, log-linear regression, variable selection, etc.).
- Experience working in complex situations with significant ambiguity and quick turn-around times.
- Working knowledge of data mining principles (e.g., predictive analytics, mapping, collecting data from multiple data systems, etc.).
- Ability to extract meaningful information from data and suggest action for improvement based on insights from data.
- Proficient statistical programming skills with large-scale multidimensional data (i.e., R, Python or SQL).
About the job
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
The Consumer Marketing team oversees many of Google’s products including Google Search and Assistant. Our team is integrated in product development, positioning, narrative, and go-to-market strategy. Our team operates with a growth mindset and our work is rooted in user insights.
As a Marketing Analyst, you’ll lead analytics workstreams and collaborate closely with Product, Engineering, and Data Science teams to shape key measurement and analytics programs that deliver scaled impact (e.g., problem definition, metrics development, data extraction/creation and the implementation of an analytical approach), resulting in the communication of recommendations that enable decision-making and drive business impact.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Focus on data, experimentation, testing, and analytics to uncover key business insights and opportunities for scalable user growth.
- Develop and shape the marketing analytics function; play a lead role in helping to source and transform data into scalable dashboards and tools.
- Advocate in all forms of communication to a variety of audiences to ensure leaders understand the complex insights from analyses, and the impact that growth initiatives are driving.
- Work directly with central, regional, and local marketing teams to consolidate insights and surface new growth strategies and opportunities.
- Interface with other internal analyst teams to find new opportunities and efficiencies; build a community and culture of trust.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.