Log In
Sign Up
Google Hiring for Policy Brand Marketing Lead at San Francisco, CA Full Time
br{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]>
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 8 years of experience in consulting, marketing, communications, branding at an agency, or in-house marketing team
- 2 years of experience working in government or public sector communications or marketing
Preferred qualifications:
- Advanced degree in journalism, communications, or English
- Ability to work across teams, build relationships, collaborate with leaders, and influence across all levels, functions, and geographies
- Ability to work in an ambiguous and fast-changing environment with an entrepreneurial approach
- Ability to develop and drive strategy grounded in data that can create meaningful and actionable insights
- Exceptional written communication skills
- Passionate and committed to creating a community of belonging and diversity equity inclusion (DEI)
About the job
We are a centralized global brand team that leads consumer campaigns across our Google apps. We partner with Partner Marketing Management (PMMs) to drive brand love through strategic partnerships, creative execution, and measurement/testing. We differentiate through innovation and cultural connection with our users. We have a team that is dedicated to ensuring that our products and marketing materials are inclusive and reflect the diverse world we live in and the communities that we serve. Our ultimate goal is to drive brand love between our Google brand and the many people who use our products every day.
In this role, you will focus on experiential marketing to the public sector and/or government audiences. You will drive strategy, planning, and executions of marketing programs and campaigns that look to strengthen relationships with the core policy audience.
We are committed to keeping the user at the center of everything we do. You will work closely with stakeholders across Google to understand audience insights, cultural trends, upcoming policy threats, and opportunities to strengthen the brand perception.
You will be a partner working across many different marketing areas including brand strategy, insights/analytics, media, and creativity. Core to our global brand marketing work is ensuring we have a global mindset with US planning/execution and stay committed to our mission to organize the world’s information and make it globally accessible to everyone.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead campaign strategy and creative development of policy brand campaigns.
- Influence cross-functional stakeholders and company executives regarding proposed policy efforts, and clearly communicate priorities, risks, challenges, and solutions to achieve brand lift goals.
- Understand key topics that the general population and policy audience care most about and understand where Google products have the biggest area of opportunity to strengthen the brand perception.
- Work closely with key partners across media, insights, analytics, partnerships, digital/social, and creative internal and external agencies.
- Drive program management, key operational activities to ensure clear and timely communication and efficiency.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
