Google Hiring for Product Marketing Manager, Google Play Growth Marketing at Mountain View, CA Full Time
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 8 years of experience in growth and/or product marketing
- Experience in a data marketing role analyzing key metrics to develop and optimize campaigns
- Experience with copywriting and aligning messaging to user segment and channel
Preferred qualifications:
- Experience in creating and managing user incentives for a consumer product, across multiple marketing channels (e.g., in-store, email, notifications)
- Mobile, e-commerce, and/or gaming experience
- Experience designing, launching, and scaling marketing programs globally
- Experience partnering closely with Product and Engineering counterparts
- Experience with creative problem solving and bias towards action
- Interest in the behavioral economics behind user decisions, as well as market-specific needs and nuances
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that bring Android devices to life. The Google Play store is a critical driver of Google’s overall business growth. As a Product Marketing Manager, you will be a storyteller who crafts compelling narratives about Google Play. You will turn browsers into buyers via offers delivered within the Google Play store and via push marketing. You will build scalable programs that meet the needs of super-gamers, users turning on their first mobile phones, and everyone in between.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Own the strategy, planning, and promotional offer execution for Google Play’s global Growth Marketing program, and manage a promotional budget and ensure alignment with Finance
- Work closely with designers, other product marketing managers, product leads, and third-party agencies to deliver great work, and develop Google’s voice in cross-channel campaigns that span the Google Play store, emails, and notifications
- Build strong relationships and partner closely with Product Management, Merchandising, Business Development, and Consumer Marketing teams to deploy targeted, impactful campaigns in line with program Key Performance Indicators
- Partner with Growth Marketing Operations and Product teams to outline business requirements for new tools and features that lift program effectiveness
- Evaluate and present results from your programs, making and implementing recommendations for further campaign optimization and new areas of focus
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.