Google Hiring for Product Marketing Manager, News Cross-Surface at New York, NY Full Time
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 3 years of experience, including 1 year working in product marketing and launching products
- Experience working in the news industry or on other news/media products
Preferred qualifications:
- Experience developing and executing marketing strategy while collaborating cross-functionally and building consensus, with effective project management expertise
- Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for complex, undefined problems
- Ability to manage and track multiple projects and stakeholders in very fast-moving environment, and work across multiple functions to achieve results
- Demonstrated written and verbal communication skills
- Passion and interest for the news ecosystem and how people consume news
- Passion for working with technology products and solving consumer needs
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As the Product Marketing Manager for News Cross-Surface, you will be responsible for core product marketing for news experiences beyond the Google News app, leading every facet of a user’s journey to consume news across Search, Discover, and beyond. You will be involved with, and in some cases be driving product development, research, positioning, narrative, competitive analysis, feature prioritization and go-to-market strategy. You will be working with a cross-functional team across Product, Engineering, Partnerships, Policy, Communications and more. In this role, you’ll solve for users’ news and information needs, and be responsible for thinking about the impact of our news products on the publishing industry overall, ensuring we are doing our part to support a healthy and sustainable news ecosystem.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Partner with cross-functional stakeholders including Product, UX Research, and Partnerships to drive product roadmaps, strategy, and execution through expert knowledge of our users, Google, and the news space
- Develop actionable, data-driven insights to inform product and marketing strategy and represent our users (both consumers and news publishers)
- Work across different vectors of marketing from branding and positioning, to go-to-market strategy and campaigns, to events and communication
- Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption not only with users but with news publishers, and in some cases, policymakers and key opinion formers
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.