Google Hiring for Product Marketing Manager, Waze Ads at New York, NY Full Time

About the job

As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze’s development process, organize product launches from beginning to end and form future marketing strategy.

At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide.

As a member of the Waze Go-to-Market team, you will develop an understanding of the Waze ads platform and work closely with product management, engineering, marketing, and more. You will influence the product roadmap and own the commercialization of products and features globally. You will ensure business teams are sufficiently trained on an evolving ads system in order to effectively pitch advertisers.

The Go-to-Market (GTM) team at Waze is responsible for shaping the Waze Ads brand and educating marketers who wish to connect their brands to drivers in a meaningful and measurable way. As a part of the GTM team, you will support a global sales organization and manage high-impact, long-term projects while also responding to the short-term needs of account teams.

Waze Ads Marketing works to ensure our business is as successful with advertisers as our product is with consumers. We work side by side with Sales, Product and Consumer Marketing teams to create memorable and on-brand marketing materials. It’s our goal is to position the Waze Ads platform as a leader in the hyper-local and mobile advertising industries.

Responsibilities

• Aggregate and synthesize feedback and product ideas from customers and account teams in order to assess business impact and influence ads product development.
• Collaborate with product managers and engineers to develop commercially successful products that achieve advertisers’ objectives.
• Manage all aspects of product launches (e.g., communication, process, pitch materials, and rollout strategy) and coordinate local plans with marketing managers in each region.
• Coordinate testing of nascent products with selected advertisers. Track product launches and measure their success.
• Organize and deliver thoughtful trainings to ensure business is effectively educated on evolving, complex ads offering.