Google Hiring for Social Insights Analyst, Google Social Lab at New York, NY Full Time
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: San Francisco, CA, USA; New York, NY, USA
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 5 years of general marketing experience
- 4 years of experience working in social media analysis for global consumer brands
- Experience with social data tools (e.g., Brandwatch, Listenfirst, Helixa, Sprinklr)
Preferred qualifications:
- Experience connecting multiple data sources and building dashboards in data visualization tools (e.g., Data Studio)
- Experience working on and owning complex measurement projects with the ability to think, plan, and execute on multiple projects at once, in a fast-paced global environment
- Experience with digital and traditional media analytics and paid social measurement
- Technical knowledge of systems like BigQuery, SQL, and building API connectors
- Excellent analytical skills and an idea on how to best leverage available analytics platforms
About the job
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
You understand how valuable social media can be in observing people’s evolving perception and behaviors, and you have a demonstrated track record of leveraging social insights to help teams (social and otherwise) make informed decisions on marketing strategies and program tactics. You also have some knowledge of extract, transform, and load (ETL) strategies and can query databases to bring different sets of data together into a single visualization.
You will be responsible for framing and translating business questions into research and measurement plans to help extract meaningful insights. You should know your way around the analytical platforms and be excited to dig into the data to get things done. You’re a team player who brings a valuable perspective to the Social Lab Insights team.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Help track and quantify social media’s impact on core marketing and business goals through social analytics frameworks, campaign reporting, and research using social listening.
- Assist in creation of new methodologies measuring the impact of social across lines of business.
- Serve as a person of contact at Social Lab for cross-functional teams for all things social analytics and infrastructure, managing, and streamlining social analytics tools and vendors.
- Accelerate speed to insights for timely decision making, while spotting trends before they become trends and gain predictability in where and how we invest our resources.
- Assist in refining and improving team processes to build bespoke measurement tools and solutions.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.