Google Looking For Analytical Lead, Agency Commerce at New York, NY Full Time

Minimum qualifications:
Bachelor’s degree or equivalent practical experience.

4 years of experience in media analytics, advertising sales, digital media, marketing, consulting, or financial analysis.

Experience working with retail or commerce clients or supporting retail/commerce advertising strategies.

Preferred qualifications:
Experience in an industry or agency role.

Analytical experience with marketing analytics, return on investment/financial modeling, and statistical analysis.

Client-facing experience influencing across levels and advising on performance improvements.

Familiarity with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (Google Ads, Google Analytics, Google Marketing Platform, etc).

Understanding of Google Shopping, Search, and commerce solutions.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Commerce Analytical Lead, you’ll use data-driven insights to help clients achieve their business objectives. You’ll be a trusted advisor to customers and agencies, and help influence our clients’ marketing measurement plans, with a focus on commerce and retail activities. You’ll be a key partner to Google’s Ad Sales teams, who work to bring the best of Google’s advertising solutions to their customers. You will partner with the Agency Commerce team that helps agencies understand how the retail landscape is evolving and how they should grow or develop their Commerce offerings. You’ll use Google internal data, client marketing campaign performance data, and client data to identify trends, opportunities, and marketing strategies that drive growth for clients and Google.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Analyze internal and external data to identify investment opportunities in Search and Google Shopping, anticipate risks, develop solutions to customer marketing challenges, and measure success, within the context of retail/commerce-focused advertising.

Develop relationships with internal and external agency commerce stakeholders and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally.

Advise on marketing analytics, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement.

Lead the full lifecycle of analytics initiatives, from idea to implementation.

Develop insights to drive agency commerce business outcomes.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.