Job DetailsFull-timeEstimated: $76,000 – $100,000 a year11 hours ago
MBA or advanced professional degree.
Deep understanding of both online and offline media with focus on CPG and branding.
Proficiency in SQL, databases, and data manipulation. Also, basic automation techniques (building custom dashboards, automating custom reports, materializing tables
Familiarity with brand measurement solutions (media mix modeling, etc). Familiarity of offerings from key external vendors such as Nielsen, IRI, Datalogix, etc a plus
Strong written & verbal communication skills with comfort delivering simple & compelling stories to audiences of all levels
Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As an Analytical Lead focused on Google’s advertising clients in the Food CPG and Restaurants industries, you will use data and analytics transform the businesses of some of the largest companies in the world. You are a creative problem solver and rely on your deep understanding of client objectives, personal comfort with data, and strong entrepreneurial spirit to take ownership of solving some of the most cutting edge challenges facing consumer goods companies today, such as: measurement attribution across offline and online platforms, deep consumer insights, and identifying quantifiable strategies to drive sales using digital media. Once you have solved these challenges, you are just as passionate about seeing your solutions come to life and consistently act as a change agent within client’s organization, using clear and compelling data points to articulate your recommendations to stakeholders at all levels in the organization.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Develop relationships with marketing analytics counterparts and earn their trust to challenge status quo together by telling stories with data, both visually and verbally
Advise clients on marketing measurement, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement
Analyze internal and external data and use predictive and statistical modeling techniques to uncover opportunities, develop solutions to customer marketing challenges, and measure success of advertising campaigns
Collaborate across teams to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges
Act as an industry advocate and analyst to surface key industry trends. Advise clients on marketing/advertising opportunities associated with trends and potential business impact
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.