QualificationsAnalysis skillsMarketing mix modelingSQLFinancial modelingSEMBachelor’s degree
Bachelor’s degree or equivalent practical experience
3 years of work experience focused on client-facing analytics, strategy consulting, or financial analysis.
Experience using search engine marketing, website analytics platforms (Analytics and other measurement suite products) and brand analysis techniques (upper funnel analysis).
Experience with marketing analytics, return-on-investment/financial modeling, and statistical analysis.
Experience working closely with clients, advising on how to increase business performance.
Experience with A/B testing, experimentation, marketing mix modeling, (MMM), and incrementality.
Ability to use SQL to analyze large datasets and prioritize them into actionable insights.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Google’s sales teams work with a wide range of partners to power our business. As an Analytical Lead, you’ll be a strategic analyst, advisor, and consultant, providing data-supported insights to clients and agencies to help improve our business. You will partner with Account Managers and Account Executives to build and present integrated business and media opportunities based on industry trends and insights from data.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Use predictive and statistical modeling techniques to solve challenges, uncover opportunities, and develop solutions for client business.
Act as an industry advocate and analyst to surface key industry trends. Consult with clients on opportunities associated with trends and potential business impact.
Advise client partners on methodologies for marketing and media analytics, measurement, and attribution. Help customers navigate industry standards and alternatives.
Seek out key decision makers, challenge the status quo, and influence decisions. Foster client relationships with others in the organization including marketing/advertising, analytics, and corporate strategy.
Partner with internal and external product, research, data, and measurement teams to bring full analytical capabilities to customers.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.