Google Looking For Brand Strategist, Google Assistant at San Francisco, CA Full Time

Minimum qualifications:
6 years of experience in brand, marketing, and business-building roles.

Experience in strategy, brand-building, and project management.

Experience analyzing and distilling data (including market and customer behavior) into insights and product features.

Preferred qualifications:
Experience developing creative campaigns, reviewing creative, directing agency partners, developing toolkits, and executing brand marketing tactics.

Experience translating breakthrough brand strategies to brand portfolio strategies, brand architectures, and brand systems.

Understanding of brand architecture, brand development, brand management, insights development, and marketing processes.

Ability to communicate effectively, convey strategy, handle objections, and work collaboratively with a variety of teams.

Ability to build strong, collaborative relationships with a diverse range of partners and influence at multiple levels of the organization.

Strategic mindset and creative vision, comfortable with technical products and topics.

About the job

The Google Cloud Platform team helps customers transform and evolve their business through the use of Google’s global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer’s journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.

You will shape brand marketing decisions and develop core positioning and messaging with the objective of creating beautiful and intuitive brand platforms, campaigns and stories. You will work cross-functionally and partner with creative teams to develop global brand standards and systems along with executing our core awareness, favorability, engagement, and business goals.

You will be responsible for all aspects of core brand strategy and marketing including insights development, research, and the development of brand standards. You will track and report how our brand performs across the globe and present insights and recommendations to advance our core mission and goals. You will also work closely with product marketing and the greater brand team to help develop brilliant briefs for our partnerships and campaigns.

Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

Responsibilities

Define the Google Assistant brand by developing and adapting global brand guidelines. Ensure Assistant branding strategy alignment across other Google.

Create the long-term brand vision for Assistant, aligning cross-functional stakeholders from product, UX, and marketing. Influence how this vision shows up in product.

Gather user insights, define user segments, and identify brand trends, acting as a primary point of contact of brand and user insights for our marketing, product, and UX teams.

Partner effectively with Product Marketing, Product, and Engineering teams and Regional Marketing stakeholders to orchestrate go-to-market strategies and creative briefs that deliver exceptional experiences.

Develop our brand strategy, platform, and guidelines to ensure all brand messages effectively capture the Google voice and drive brand goals.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.