QualificationsGoogle AdsMarketingBrandingBachelor’s degree
Bachelor’s degree or equivalent practical experience
7 years of experience in branding, marketing, and business building roles
7 years of experience with primary job responsibilities in brand strategy, analysis of customer data, positioning, naming, and brand architecture
Experience translating business strategies into breakthrough brand strategies, brand architectures, and brand identity systems.
Strategic mindset and creative approach, comfortable with technical products and complex topics.
Experience developing creative campaigns, reviewing creative, directing agency partners, developing toolkits, and executing brand marketing tactics.
Understanding of brand architecture, brand development, brand management, insights development, and marketing processes, especially in the B2B space
Ability to work collaboratively, communicate effectively, convey strategy, manage objections, and influence creative outcomes at multiple levels of the organization.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
In this role, you will shape brand marketing decisions and develop core positioning and messaging with the objective of creating beautiful and intuitive brand platforms, campaigns, and stories. You will work cross-functionally and partner with creative teams to develop brand standards, brand architecture models, and naming systems along with executing our core mindshare, engagement, and business goals.
You will be responsible for all aspects of core brand strategy and marketing including insights development, research, and the development of brand standards. You will also work closely with Product Marketing and the Brand team to help develop briefs for our partnerships and campaigns.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Define our flagship brands (Google Cloud and Google Workspace), building from our parent Google brand, mindful of our B2B audience and unique position as a challenger brand in the cloud and collaboration spaces.
Integrate customer insights and relevant brand trends into our brand strategy and creative output. Act as a partner to the insights team to cultivate understanding of our customers and brand health.
Create brand architecture models, including product hierarchies, that simplify our offer, make the sales process easier, and help customers choose us.
Partner effectively with Product Marketing teams, Demand Generation, and Regional Marketing stakeholders to orchestrate go-to-market strategies, creative briefs, brand architecture models, and naming systems that enable our flagship brands and hero products to stand out.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.