QualificationsProject managementAnalysis skillsData analyticsCommunication skillsMarketingBachelor’s degree
Bachelor’s degree or equivalent practical experience
4 years of experience in advertising sales, media, marketing, or consulting with a focus on data analytics
Experience with media, YouTube advertising formats, and creative work
Experience with multicultural marketing
Experience in analytics, partnering in custom analyses, and/or third-party analytical/research and usage
Knowledge of ad effectiveness and brand measurement techniques
Excellent project management and client/business relationship skills
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Creative Works team mission is to help Google’s brands and agencies translate data and insights into fuel for ideas that live on YouTube and Google platforms.
The Creative Effectiveness team is focused on helping clients make their YouTube ads as effective as possible, be it by optimizing existing assets or by creating made-for-YouTube ads. In this role, you will partner with creative business partners on to understand client, sector, and industry priorities where Creative Effectiveness offerings can play a role in scaled activation.
You will partner with advertisers through the entire creative development process, from analyzing data to uncover insights, offering creative recommendations, guiding tests and video experiments, helping produce optimized versions or assets, measuring results, and leveraging learnings to improve campaign effectiveness.
You will be a resource to elevate creative effectiveness on Google and YouTube and an expert in translating Google data into meaningful recommendations to inform brand strategy.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Leverage Creative Effectiveness tools to surface user behavior and sentiment insights, and provide creative recommendations for ads.
Suggest recommendations based on data analyses, offer insights, creative ideas/feedback on storyboards, cuts, and existing spots. Work in partnership with creative strategists/directors.
Analyze creative assets and their relevance to varying audiences.
Guide and report on testings and video experiments.
Work with cross-functional partners and integrate their input.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.