QualificationsProject managementGoogle AdsGrowing experienceMarketingProduct managementBachelor’s degree
Bachelor’s degree or equivalent practical experience
4 years of relevant work experience in digital growth marketing
3 years of experience designing and managing paid acquisition campaigns
Experience growing subscription businesses either in business-to-business or business-to-consumer environment
Experience developing relationships and working collaboratively with multiple cross-functional partners
Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
Understanding of the technical infrastructure needed to deliver multi-touch attribution, remarketing, and other advanced campaigns
Ability to set goals and systematically prioritize growth initiatives
Excellent process and project management skills
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As the Digital Marketing Manager for Google Workspace, you will lead the paid digital marketing strategy for North America Small and Medium Businesses (SMB) and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentations, media plans, bid strategies, advanced analytics, and insight generation, you’ll help shape the marketing of Google Workspace and grow its loyal customer base.
In this role, you will work with a cross-functional team across Product Marketing, Customer Marketing, Product, Sales, and Operations to align the digital marketing strategy with the evolving needs of the business. The role enables you to directly impact the growth of Google Workspace helping more businesses and solopreneurs transform the way they work.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Develop and manage paid media strategy for North America SMB to meet business objectives while partnering with other regional leads to share best practices globally.
Manage ad agency team responsible for delivering campaigns, ensuring they achieve our growth goals and deliver insights to inform efforts.
Work in collaboration with Product Management, Sales, and the rest of Growth Marketing to identify new ways to enhance funnel for increased campaign effectiveness.
Drive media learning agenda and measurement plan prioritizing tests and trials that will ultimately impact positive business growth. Partner with Google Workspace web team to define content and testing needs across the user journey.
Represent regional performance and market trends in executive reviews providing recommendations on how to enhance budget to meet business objectives.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.