Bachelor’s degree or equivalent practical experience
15 years of experience in brand and product marketing
Experience in kids and families marketing
Experience building global marketing plans, shaping go-to-market strategies, and launching product features, programs, and initiatives
Ability to influence at all levels, especially executive stakeholders, and work effectively across functions and geographies
Ability to leverage data to develop user insights and drive product feature decisions and program development efforts
Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
Ability to inspire and nurture smart, creative talent
Ability to operate in a fast-paced, dynamic environment, prioritize, and advance multiple projects simultaneously
Exceptional communicator with a focus on action, an agile and creative problem solver, highly organized, and able to build partnerships across functions
About the job
In this role, you will lead the Marketing team that is responsible for telling our Kids and Families and Content Safety story to users, partners, and other external stakeholders. You will combine product marketing, brand marketing, and engagement marketing with relationship building, internally and externally, and team management. You’ll help influence the development of key product features, craft compelling narratives, and drive our marketing activities across our Kids and Families and Content Safety efforts.
You will manage a team that’s responsible for all aspects of marketing for these areas, including insights and strategy development, messaging, and stakeholder engagement. You will lead marketing across these topics to get our message out to core audiences. You’ll set marketing strategy, organize resources against key priorities, and partner with Product, Policy, Marketing, and other cross-functional leaders to shape our overall strategy.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Drive awareness of our products, capabilities, and programs in this space. Develop our positioning and story for each area.
Advocate for user insights and use thought leadership to inform and inspire the direction of all Kids and Families efforts across Google. Shape our overall strategy and externalization of our Content Safety and Counter Abuse Technology efforts.
Lead marketing efforts to externalize our story at key moments throughout the year, including product announcements, events, and programmatic initiatives.
Build relationships with executive leaders in product and engineering areas to influence product decisions, marketing leaders around the globe to drive roll-out of marketing activities, and cross-functional stakeholders including Public Relations and Policy to align on our go-to-market strategies.
Lead and grow a team of highly creative and ambitious marketers.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.