QualificationsMarketingManagementPerformance marketingBachelor’s degree
Minimum qualifications:
Bachelor’s degree or equivalent practical experience
12 years of experience in marketing, or marketing-adjacent field
Experience working with and advising executives and executive leaders
Experience working with global markets and managing globally-dispersed teams
Preferred qualifications:
Experience building collaborative, high-functioning teams
Knowledge of consumer tech and consumer experiences
Ability to effectively influence and communicate cross-functionally across all levels of management
Ability to work calmly on multiple projects simultaneously and maintain good judgment in fast-paced, dynamic environments
Excellent leadership and people management skills, with ability to both nurture creativity and drive operational process and accountability
About the job
As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the direction of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze’s development process, organize product launches from beginning to end and form future marketing strategy.
At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide.
As the Global Head of Consumer Marketing, you’ll oversee consumer product marketing, lifecycle marketing, and performance marketing. You are able to build effective media campaigns that drive growth. You’re insights-obsessed and will develop Waze’s positioning, messaging, and Go-To-Market to drive product adoption. You will leverage strategic user comms to create loyal customers.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
Responsibilities
Develop and lead the consumer marketing strategy across the funnel and define success key performance indicators.
Build and execute marketing campaigns while balancing investment and resources.
Oversee consumer product marketing including feature value proposition and messaging to drive product adoption.
Devise Waze lifecycle marketing strategies to create loyal and engaged customers.
Analyze research or performance data, develop insights, and optimize marketing activities.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.