Job DetailsFull-timeEstimated: $74,000 – $100,000 a year12 hours ago
Bachelor’s degree or equivalent practical experience.
5 years of relevant marketing experience, including digital marketing transformation.
Experience in product positioning, launch marketing, narrative, or collateral development.
MBA or Master’s degree.
Experience with B2B marketing, delivering content, and go-to-market activations.
Experience working cross-functionally and partnering with leaders from a sales organization on go-to-market strategies.
Ability to influence and navigate relationships with global, regional, and local teams.
Highly organized and self-motivated. Ability to grow in ambiguous and dynamic environments.
Outstanding leadership, written and verbal communication skills.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
On the Google Ads Marketing team, we’re a team of storytellers who use customer and consumer insights to craft narratives and marketing programs that engage leading marketers. Our goal is to be the partners that bring the best of Google Ads together to help solve marketers’ toughest problems and drive the industry forward.
In this role, you will help create a customer facing program and scale it globally. You will develop messaging, content, and activations that shift advertiser’s perceptions of Google. Your work will be used by Google sales and marketing teams, and you’ll bring your work to market.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Develop insights-driven business-to-business (B2B) marketing content (e.g. thought leadership, case studies, executive communications) that shifts marketers’ mindsets and defines complex information into simple concepts.
Own the plan and execution of key digital experiences and in-person activations at both Google owned and industry events. Measure, optimize, and evolve programs to increase impact.
Scale program globally and to new audiences.
Collaborate with sales leaders to ensure successful go-to-market activation through the sales channel.
Manage relationships with vendors, agencies, industry partners, and a wide range of functional groups within Google (e.g. marketing, public relations, sales, etc.).
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.