Google Looking For Growth Marketing Lead, Maps at San Francisco, CA Full Time

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Seattle, WA, USA; San Francisco, CA, USA.

Minimum qualifications:
Bachelor’s degree or equivalent practical experience

6 years of experience in growth marketing, influencing media efficiency and conversion rates at a business-to-business (B2B) or business-to-consumer (B2C) technology or SaaS company

Preferred qualifications:
MBA

Experience creating Return on Investment (ROI) from demand generation strategy in products and solutions

Experience influencing and challenging outcomes to get results and operating at an execution and strategic level

Ability to be resourceful, dedicated, seek information, solve conceptual and complex problems, and deliver results in challenging situations while taking initiative

Excellent project management skills, and ability to balance multiple, ambiguous projects

Effective business judgment

About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

Growth Marketing plays a critical role in the Maps platform strategy to provide the best location based services for developers and businesses.

In this role, you will build and execute an overarching strategy to drive our global scaled growth and manage a team to do so. You will be decisive, analytical, resourceful, and able to equally research the marketing activity details and also assess the bigger picture. You will know how to lead, communicate, influence, and exhibit good judgment to tailor messages across different stakeholders and levels. You will bring expertise in managing vendors and people with project leadership capabilities.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Uncover user insights, define key segments, and drive customer acquisition and growth programs across owned and paid channels in collaboration with other growth organizations.

Develop requirements for UX and features, partner with other teams to execute and set up measurement plans, and track impact of initiatives and experiments.

Drive experience optimizations throughout the customer journey using A/B and multivariate testing tools.

Oversee the website acquisition growth roadmap informed by qualitative and quantitative insights.

Forecast, measure, and analyze the impact of programs in terms of conversions, activations, and growth. Improve, iterate, and expand the programs over time.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.