Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- Experience working in the advertising and media industry in industry relations, sales, partnerships, Business-To-Business (B2B) marketing, go-to-market strategy, management consulting, or public policy.
Preferred qualifications:
- Experience managing high-performing teams and preserving team culture.
- Experience partnering with advertising industry associations and working with brands, Ad agencies, or publishers.
- Experience working in complex, cross-functional environments and delivering measurable results.
- Experience framing complex issues and adding structure to chaos.
- Experience as a thought leader, building trusted relationships internally and externally, with ability to influence key decisions and drive consensus on key priorities.
- Understanding of the business and public policy landscape facing Google and the digital advertising industry in Europe.
About the job
As a Head of Industry Relations in EMEA, you will lead Google’s team that manages partnerships with advertising industry associations across key European markets and the wider region. You will work closely with the Global Director of Industry Relations to craft and implement our regional Industry Relations strategy, in support of our EMEA business and policy priorities. You will also align regional and global Industry Relations priorities, working with our Global and other regional Industry Relations teams across the world, as well as cross-functionally with internal Google teams in Europe, from Sales, Public Policy, Product, Marketing, PR, Partnerships, Go-To-Market, and Communications.
In this role, you will build trusted partnerships with key ad industry association leaders in Europe. You will also support and empower our EMEA Industry Relations Managers to build trusted partnerships with national trade body leaders in the region.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, diversity in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.
Responsibilities
- Nurture and maintain external relationships with industry association leaders in Europe. Foster trust and earn the reputation as a critical and trusted partner.
- Manage the regional strategy and day-to-day operation of the EMEA Industry Relations team and function.
- Align local and regional industry priorities with our Global Industry Relations strategy, working closely with the Global Director of Industry Relations.
- Understand goals for priority European trade bodies and develop joint partnership plans, identify opportunities to match trade body needs with Google experts, and work across cross-functional Google teams to bring forward a coordinated POV to these partners.
- Work closely with our Global Industry Relations function, advocate for and coordinate product and ads policy announcements in Europe. Ensure industry bodies in Europe are briefed and have an opportunity to provide feedback where applicable.