Google Looking For Head of Product Marketing, Google Play at San Francisco, CA Full Time

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications:
Bachelor’s degree or equivalent practical experience

13 years of experience in technology product marketing inclusive of consumer, SMB, or policy marketing

5 years of experience in people management

Preferred qualifications:
Experience building partnerships with product teams

Experience working in digital entertainment or gaming

Ability to analyze research or performance data, develop insights and apply the insight to optimize marketing activities, and utilize consumer insights and data to improve the customer experience

Ability to influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a dynamic environment

Excellent leadership and people management skills, with ability to nurture creativity and drive operational process and discipline

Passion for consumers and consumer experiences

About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

In this role, you are a dedicated business leader, shaping the future of one of our many Google products. Whether you’re on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization, and external communications, you help shape the goals of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across business, corporate communications, legal, webmasters, product development, engineering, and more. This role enables you to shape the product development process, organize product launches from beginning to end, and form a future marketing strategy.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Define the strategy to drive consumer adoption for each of Google Play’s key product platforms, including working internally to introduce Google Play to existing consumers.

Help tell the story of how Google Play helps developers grow their businesses and how Google Play keeps consumers safe to policy-makers and key opinion formers globally.

Manage a team of marketers who execute the marketing strategy.

Seek consumer insights to inform product and marketing strategy and advocate for consumers across marketing, product, and partners.

Help drive every facet of the product’s journey, including driving consumer insights, analysis, product positioning, naming, objectives and metrics, launch and marketing strategy, and lifecycle management.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.