Google Looking For Marketing Analytics Lead, Small- and Medium-sized Business Marketing at Redwood City, CA Full Time
Job DetailsFull-timeEstimated: $100,000 – $140,000 a year1 day ago
Full Job Description
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Mountain View, CA, USA; Redwood City, CA, USA
Minimum qualifications:
Bachelor’s degree in quantitative discipline or equivalent practical experience.
6 years of quantitative work experience in marketing or product analytics or quantitative finance.
Experience in experimental design, causal inference and regression and classification models.
Experience using scripting and statistical programming languages (e.g. R, Python) and SQL to implement statistical analysis and machine learning models.
Preferred qualifications:
Master’s degree in engineering, business, or quantitative field.
Experience driving cross-product adoption and insights driven business optimizations through experimentation.
Experience working in a consulting firm or strategy and operations in a technology company.
Effective strategic and organizational skills. Ability to present results of complex analysis compellingly to both technical and non-technical audiences at an executive level.
About the job
The Small- and Medium-sized Business (SMB) Marketing team’s goal is to become very helpful to small businesses and work across all Marketing teams and areas to realize this goal.
As a Marketing Analytics Lead on the SMB marketing team, you will drive measurement, analysis, and testing initiatives to deliver a strong user experience for our small business customers. You will enable marketers to deliver the right products to small business customers, at the right time. Your work will directly influence Google’s strategy for crafting the cross-product experience for small business customers and shaping product roadmap. In this role, you will design and perform statistical analyses that continuously improve our efficiency and campaign impact.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Drive analytics and strategy for global small-mid sized business campaigns and co-marketing efforts with third-party providers.
Execute quantitative business analysis on marketing activity performance metrics and product usage to generate insights and identify opportunities for regional and global SMB marketing teams.
Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. Conduct analysis that includes data gathering and requirements specification, processing, analysis, ongoing deliverables, and presentations.
Work with cross-functional teams to productize measurement, modeling, and other analytical processes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.