Google Looking For Partnerships and Consumer Marketing Manager, Waze at New York, NY Full Time

Preferred qualifications:
Experience leading marketing for a digital consumer product

Experience in growing audience base in new categories or for new products

Experience working in a fast-paced, ever-changing environment, with a track record of leadership and a collaborative mindset

Ability to develop strategy, creative campaigns, business plans, customer and market insights, and analyze campaign effectiveness/Return on Investment

Performance in roles with outstanding execution and problem solving skills, resourcefulness, and creativity.

Start-up mentality: anticipate and effectively manage change in a fast-paced environment

About the job

As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze’s development process, organize product launches from beginning to end and form future marketing strategy.

At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide.

As a Partnerships and Consumer Marketing Manager for Waze, you will be responsible for driving consumer growth and engagement in the US market and leading partner marketing. You will create an integrated above and below the line, in-app communication strategy to launching new products to provide marketing support innovative Waze partnerships.

Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.

Responsibilities

Develop, implement, and evolve consumer strategies for the US market that drive awareness, adoption and usage of our products for priority audience segments in the US market

Work closely with our Brand and Creative teams to manage and grow the Waze brand and loyalty in the US market, and collaborate with centralized teams to connect regional needs and requirements to global brand and product initiatives

Work cross-functionally to develop, execute, and optimize integrated campaigns, programs and promotions in the US market

Work closely with our Partnership functions to integrate Partner Marketing-led platform launches and activations

Own US marketing budget and accountability for driving progress against key goals and Key Performance Indicators

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.