Google Looking For Product Marketing Manager, Acquisitions, Google Ads at New York, NY Full Time

Minimum qualifications:
Bachelor’s degree or equivalent practical experience

3 years of experience in performance marketing, including experience with Google platforms

Preferred qualifications:
Experience working with, managing, and influencing multiple stakeholders, cross-functional teams, and agency partners

Experience working with local markets in a marketing role

Excellent problem-solving, strategic, and analytical skills with the ability to roll out complex, data-driven marketing campaigns

Excellent communication skills with the ability to explain complex digital media jargon into easily understandable language/communication

About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

The Google Ads Acquisitions Marketing team is responsible for growing our advertiser base and delivering business growth. In this role, you will focus on scaled acquisitions through funnel optimization, and testing on product positioning and scaled communications. You will leverage traditional and online marketing marketing channels to reach prospective advertisers.

You’ll identify growth opportunities, launch tests, and build strategy to help achieve our goal of acquiring advertisers through scaled marketing tactics.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Drive the strategy for the Americas region, leveraging research and insights to develop and execute pilots in order to achieve business goals

Manage budgets and business forecasting; own business and acquisition volume key performance indicators (KPIs), delivering on goals

Manage research and/or creative agency relationships

Own communications with global/regional media teams and agency partners on reporting, sharing results, and best practices

Align with other channel owners on the Small and Medium Business (SMB) acquisitions team to identify growth opportunities

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.