QualificationsGoogle AdsMarketingApplication developmentBachelor’s degree
Bachelor’s degree or equivalent practical experience
7 years of experience in product marketing
2 years of experience working with cloud technologies
Experience managing a technical community, including marketing to developers
Experience in application development/modernization and/or low code platforms
Ability to stay up-to-date on industry trends, with a focus on the application development landscape to understand the market landscape and upcoming innovations
Ability to work in a collaborative, dynamic, and fast-paced work environment with excellent attention to detail
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As part of the Product Marketing team for Business Application Platform at Google Cloud, you’ll work on products like Apigee and Appsheet, leading aspects of go-to-market strategy, while focusing on leveraging customers and community to drive awareness, preference, and growth. You’ll synthesize product capabilities and customer narratives into benefits, and leverage data to understand what works and what needs optimization.
In this role, you’ll be responsible for driving customer marketing programs for Business Application Platform offerings, specifically around solutions for application modernization. You will develop relationships and interactions with customers, community members, engineering teams, and other product and marketing groups across Google.
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.
Establish and manage a community of third-party advocates, enabling them with product information, and amplifying their content contributions.
Identify and incorporate customer stories into impactful go-to-market motions.
Build relationships for customers and executives.
Collaborate with other marketing teams (e.g., campaigns, demand generation, field teams, events) to drive and execute on global marketing initiatives.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.