QualificationsGoogle AdsProduct demosCommunication skillsMarketingBudgetingBachelor’s degree
Bachelor’s degree in a technical or marketing field or equivalent practical experience
10 years of experience in enterprise technology or software marketing
Experience building assets and marketing content
Experience working across multiple engineering, developer relations, and/or marketing teams
Experience planning and executing multiple, complex marketing programs including budget management
Experience with the domain/area of AI and ML
Experience selling to IT and engineering leaders
Proven ability as a product or technology advocate
Outstanding written, organizational, and oral communication skills
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
In this role, you’ll be involved with product marketing strategy from beginning to end. As a Product Marketing Manager, you will be responsible for driving product marketing for our AI and ML portfolio, including amplifying capabilities within the Google Cloud Platform (GCP) and planning for capabilities that we haven’t launched yet. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help represent the product and help it grow a strong user base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Build inspiring technology showcase assets that excite customers and drive awareness of the AI and ML portfolio in the market and engage with key influencers
Create innovative marketing campaigns and technology showcases for the AI and ML portfolio
Partner with customer success and engineering to develop industry leading product demonstrations for major events including executive keynotes
Identify, develop and/or manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success
Work closely with leadership to drive new developer/user initiatives and help grow the broader Google Cloud developer community along with marketing and developer relations teams
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.