QualificationsGoogle AdsCommunication skillsMarketingDigital marketingBachelor’s degree
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
Bachelor’s degree or equivalent practical experience.
6 years of experience with digital marketing and/or digital media in music, content, entertainment marketing, and/or consumer subscriptions.
3 years of experience in Google Ads or Display advertising.
Experience with cross-functional collaboration.
Ability to use data to drive actionable insights.
Ability to present complex data findings in a clear and compelling manner.
Ability to prioritize and multi-task in a fast-paced and constantly evolving environment.
Excellent analytical, communication, and problem solving skills with impeccable business acumen.
Passion for YouTube, entertainment, the media industry and internet culture.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
In this role, you’ll create strategic direction and ensure that your team executes the tactical challenges with Google Media Lab and YouTube’s Media Agency. You will work closely with YouTube’s Product Marketing Managers to transform product marketing strategy into advanced acquisition media plans that drive conversions for those products. You will coordinate with regional YouTube Growth teams to ensure key alignment between global and regional strategy and stay aligned with key business objectives.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Lead the strategy and planning for all aspects of performance media marketing for YouTube Shorts by overseeing high impact and innovative media campaigns.
Lead the global media strategy to ensure best practices are shared and consistency is maintained across regions.
Navigate high stake initiatives and communication in an ambiguous and fast-paced, cross-functional environment.
Drive data-driven analysis to assess investment impact and value to the business.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.