Job DetailsFull-timeEstimated: $80,000 – $110,000 a year5 hours ago
Bachelor’s degree or equivalent practical experience.
4 years of experience in event or experiential marketing, consulting, or a related field.
Experience working in digital or physical event planning, or project management with short and long term objectives.
Excellent understanding of the Sales funnel structure and segmentation process.
Ability to think strategically, execute effectively, and deliver high quality work against tight deadlines.
Ability to digest data, draw insights, and execute against those insights.
Excellent analytical skills.
Excellent written and verbal communication and interpersonal skills, including both professional and casual style of communication.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager on the Google Ads Marketing Events team, you will be responsible for creating a marketing strategy, and then working cross-functionally to execute it. You’ll also have the chance to take on special projects that test your creative chops. You will need to be an exceptional strategic thinker who is savvy about events, project management, and how our customers think about Google Ads products in relation to their business.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Work with analysts to understand data collection needs, enhance reports on event and program performance (e.g. engagement, business uplift, adoption) and create new ideas to implement, measure, and report measurement tactics.
Work closely with the regional and local marketing teams to create and execute innovative event strategies and marketing plans that drive awareness, engagement, and product adoption.
Be a team player by understanding other teams’ goals, seek their input, and incorporate their expertise into plans, and gain commitment and support for projects and initiatives.
Use executive communications and interact with local and regional Marketing and Sales teams to share work.
Work with tools teams to develop event tools and infrastructure supporting Google Ads Product Marketing Managers globally.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.