Google Looking For Product Marketing Manager, Mobility Products at Mountain View, CA Full Time

Preferred qualifications:
Experience in branding, messaging, marketing plan development, and product launches

Experience in shaping product roadmaps and user experiences through consumer understanding, actionable insights, and sound recommendations

Excellent analytical, written, presentation and verbal communication skills

About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager (PMM), you are the driving force that uses insights to make our products and their marketing as compelling as possible to consumers. From partnering with Product Management, UX, and software teams to deeply understanding the market landscape and driving toward successful product market fit, you help establish and launch strong products that further Google’s offerings in the hardware space.

As a PMM, you will work closely with all marketing functions from Google Store to retail, global consumer marketing to US marketing to ensure positioning and messaging consistency from ideation to final GTM plan execution. In this role, you will focus on the rapidly growing category of Hardware products.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Generate user insights and utilize them to inform product definition/development, in close collaboration with our Insights, Product Managers, and Engineering teams.

Demonstrate an understanding of the market landscape, and share that knowledge cross-functionally through analyses.

Define the product’s positioning to clearly differentiate it in the market.

Solve strategic marketing challenges such as branding, product naming, feature prioritization, and messaging.

Partner with cross-functional teams to ensure consistent and impactful communication across channels e.g. our online store, retailers, carriers, marketing campaigns.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.