QualificationsGoogle AdsAnalysis skillsCommunication skillsMarketingUser researchBachelor’s degree
Bachelor’s degree or equivalent practical experience.
5 years of experience working in Business-to-Business (B2B) or Business-to-Consumer (B2C) product marketing and working on consumer insights.
Knowledge or interest in building a career in tech product marketing.
Familiarity with current trends on privacy and security.
Ability to make complex ideas and messages simple without losing key points.
Excellent problem-solving and analysis skills.
Excellent written and verbal communication skills.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
You’ll work closely with our Core product partners on developing features, controls, and user experiences that strengthen our security commitment to users and partners. You’ll be developing privacy and security features, settings, and land the messaging and narrative around these features. You’ll help craft, test, and standardize a compelling narrative for security, and keep it updated and relevant to user concerns and industry activity.
You’ll work closely with Core product teams to position and market security features and tools, including leading user research, developing product positioning, branding, and go-to-market plans. You’ll partner closely with Policy and Communications teams to provide narratives on our portfolio of security product features. You’ll work with Program Managers to form a feature roadmap, drive usage of features, and support our Safer with Google narrative. You’ll develop plans to test and measure product marketing efforts to help increase greater awareness and use of our Core security features.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Assist in customer research, insights, product positioning, proof points, best practices, and customer success stories to drive adoption of App campaigns.
Uncover user insights that influence product roadmap and inform product marketing projects towards achieving goals.
Plan and launch global marketing programs to drive product adoption.
Define strategic initiatives to grow feature adoption for privacy and security features, and align with Program Managers and cross-functional stakeholders on key performance indicators and go-to-market plans.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.