Your Role and Responsibilities
Help position and develop the messaging for Qiskit Runtime – IBM’s quantum computing service and programming model developed to drive towards general computing on quantum hardware. Partner with the product team to develop a tactical marketing plan in support of the product roadmap and go-to-market strategy.
Advocate for our existing and prospective users and become the go-to specialist for Qiskit Runtime both internally and externally
Build and launch creative campaigns + content across the funnel from awareness to consideration to demand.
Demonstrate strong audience segmentation strategies and familiarity with SaaS consumption
Review performance data to stay transparent and accountable to full-funnel KPI’s; establish the right metrics and campaigns that drive adoption on an ongoing basis; embrace an “iterate and experiment” approach to evaluate churn
Work closely with cross-functional teams including product, design, sales, offering, and IBM Cloud and drive launches for our features across IBM Quantum Services
Scope and execute marketing strategies needed to reach different audience segments: talk regularly to internal and external developers and prospects and bring in qualitative and quantitative insights that guide your work (content, messaging, positioning, etc.).
Develop product positioning and messaging advised by user research, market insights, and understanding of features —APIs, SDKs, programs, developer tools.
Continually evaluate competitive landscape to ensure product differentiation and adjust messaging
Preferred Work locations: Yorktown Heights, NY or remote.
Required Technical and Professional Expertise
7+ years of relevant work experience that can span marketing, product marketing, developer relations, developer evangelism, or product management.
3+ years of product marketing or developer marketing experience working in technology, infrastructure, or platform companies.
Preferred Technical and Professional Expertise
Technical proficiency and familiarity with APIs, SaaS and developer tools.
Startup and large company experience.
Strong project management
IBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate – they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world’s most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio designed for cognitive business and optimized for cloud computing.
Are you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It’s time to define your career.
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.