IBM Hiring for Product Marketing Manager at Cambridge, MA

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities
IBM Security is seeking a Product Marketing manager on our team, who will be responsible for the external positioning of our cybersecurity product portfolio, including Security Services and Managed Security Services (MDR, etc), inbound and outbound marketing activities, and market views. In this role, you will develop strategic marketing plans for IBM offerings through market research, competitive analysis, customer engagement, and business planning. You will work closely with clients, product management, cross-marketing, development and sales to launch new offerings and craft the market facing messaging and positioning of our existing portfolio. You will conceive and develop innovative marketing programs that drive demand and sales results.
The Team
You will work on the IBM Security Product Marketing team and will work closely with clients, product management, cross-marketing, development and sales to launch new offerings and craft the market facing messaging and positioning of our existing portfolio.
A day in the life

You will be the expert in buyer personas – how the target audience buys and their buying criteria – and will transfer that knowledge to the sales channel. As a champion in the market, you will help drive our IBM Security value proposition and gain insights that enable you to contribute to our broader go-to-market strategy. You will be client centric, data driven and agile to the core to deliver optimal business outcomes. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into differentiated outcomes and benefits is crucial.

A Day in the Life Essentials:

• Client Focused – Executes plans and programs by understanding the personas (buyer, influencer, user) of a buying cohort.
• Positioning & Messaging – Identify and develop positioning that uniquely differentiates IBM as the leading provider of next generation cyber security products and solutions.
• Sales and marketing tools – Create collateral, whitepapers, presentations, videos, blog posts, and more, to communicate the value proposition of our offerings, and drive strong organic traffic leading across a high performing buyer’s journey.
• Storytelling – Ability to use persuasive and compelling storytelling when communicating in various situations, understands how to be concise.
• Technical Writing – Able to develop presentations and speak about them using technical writing skills.
• Launches – Plan the market launch of new products and manage the cross-functional implementation of the plan.
• Communications – Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
• Market intelligence – Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed.
• Demand generation – Support the strategy and programs that create interest for IBM Security across market segments.
• Industry leadership – Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage.
• Ecosystem partner GTM – Build go to market across ecosystem partners with joint value messaging and marketing (value-add resellers, technical integration, global system integrators, 3rd party marketplaces, MSSPs, etc.)

Required Technical and Professional Expertise

• 5+ years of experience in B2B Product Marketing
• Marketing cybersecurity products and/or services required
• Experience working in a highly matrixed global organization a plus

Preferred Technical and Professional Expertise
.

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

– Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.