Intel technologies Looking for Brand Strategist (Manufacturing) at Fully Remote – United States Full Time

Job Description

Intel’s Brand Strategy and Identity team is seeking a Brand Strategist to help us connect our customers and users to our diverse and growing portfolio of manufacturing and foundry processes, technologies, services, and products. You will have the opportunity to not only grow and evolve existing global brands, but also to shape the future of Intel’s brand by defining and establishing new brands for emerging products, technologies, and programs.

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world’s greatest innovations and addressed key technology inflection points, and we’re just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.

Responsibilities include:

• Create, curate, and manage brand strategy for Intel Foundry Services, Technology Development, and Automotive
• Lead development, validation, and communication of long-term brand value propositions for manufacturing initiatives, node naming, packaging technologies, design infrastructure, and fabs
• Drive development on brand naming, architecture, nomenclature, and positioning projects
• Build cross-functional relationships with Intel strategic planners, engineers, product architects, agency partners, and marketing to create thoughtful, cohesive brand strategies
• Drive strategic decisions around new product brand creation, product brand extensions, product brand hierarchy, and brand segmentation
• Collaborate on the strategy and development of visual identity systems
• Educate and influence internal marketing, strategic planning, and business units on the implications of long-term brand strategies and upcoming product roadmaps
• Bring significant long-term brand decisions to senior management forums for feedback, alignment, and ratification
• Build a strong link between Intel’s product brands and the Intel corporate brand

Desired behavioral traits:

• Clear understanding of the strategic nature of branding and naming
• Track record of driving brand-related decision-making to further strategic goals
• Drives strategic thinking around new and evolving product brands and categories
• Influences creative strategy and visual identity systems
• Is comfortable working with executive level stakeholders
• Demonstrated experience and success in working in multi-faceted, cross-functional teams
• Exceptionally strong communication and organizational skills
• Works equally well in teams and independently
• Instilling a culture of continuous improvement, testing, and problem solving

Qualifications

Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

Minimum Qualifications:

• 5+ years of experience in one of the following: brand strategy, brand naming, or brand marketing at a branding agency or in-house at a tech company
• 2+ years of experience preparing and presenting to executive-level stakeholders

Preferred Qualifications:

• 3+ years of experience in the tech industry is strongly preferred
• 2+ years of B2B branding experience is strongly preferred

This position not eligible for Intel immigration sponsorship.

Inside this Business Group

Intel’s Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Covid Statement

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html
Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $102,120.00-$169,020.00
*Salary range dependent on a number of factors including location and experience

Working Model

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.