Messenger Hiring For Director, Messenger Brand and Product Marketing at Menlo Park, CA Full Time
Messenger believes that sharing our life experiences brings us closer together, even when we’re apart. Inspired by this belief, we have set out to make Messenger a place where we feel closer to those who matter.
Messenger’s Marketing Director will lead the Consumer Marketing organization within the brand’s high-performance and highly collaborative environment. This role will own Messenger’s marketing strategy to drive audience engagement, advance brand recognition and differentiation, build consumer trust, and effectively tell the story of the product & the brand. They’ll work across the entire company with the WhatsApp, Instagram and Facebook App teams to help drive encryption and integration workstreams, and operate with an insights-led and customer-centric approach to product development and marketing strategy.
The Messenger Director of Marketing is a key member of the executive team who will drive impact and brand love. S/He will lead the marketing function to be results-oriented and measurement-based while driving brand development. The Director of Marketing will also have the following specific responsibilities:
Director, Messenger Brand and Product Marketing Responsibilities
-
Lead Brand and Product marketing for Messenger and Messenger Kids, including brand strategy & positioning, consumer marketing, digital, and advertising
-
Provide a strategic vision for the company’s brand and ensure robust, integrated, and flawless execution of its mission
-
Lead and support a multidisciplinary team of product marketing, integrated marketing, brand strategists, and marketing operations
-
Strengthen the Messenger brand within youth culture
-
Drive results through data-driven decision making and by establishing effective frameworks, metrics, and strategies to inform Messenger’s approach to both brand building and direct channel marketing strategies
-
Ensure rigor and discipline across Messenger-wide programs that support integrated marketing and partnerships
-
Work closely with key internal stakeholders to develop and execute dynamic campaigns that drive growth for their target segments
-
Develop insights-based integrated GTM strategies to bring products to market
Minimum Qualifications
-
8 or more years of experience with team leadership or team management
-
15+ years of marketing leadership experience
-
Experience building consumer brands at a global scale
-
Experience establishing effective metrics to approach marketing strategy & spend
-
Experience measuring, discussing, and presenting real-world results to executives
-
Experience utilizing digital & offline channels and tools to build a brand, customer base, and community-driven content
-
Experience building integrated brand/marketing architecture and frameworks, and communicating these effectively to an organization
-
Experience motivating and challenging teams and individuals at all levels of an organization
Preferred Qualifications
-
Experience in a CMO/Head of Marketing role at a global consumer internet brand/app
-
Experience operating in the details while also functioning as a strategic leader
Locations
About the Facebook company
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.
Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.